Symplatform is the place where academic knowledge meets the practice world to foster a critical discussion on what platforms are, how they work and what they can become for people, organizations and our society.
Symplatform is a yearly conference taking place in a phygital format.
The fourth edition of Symplatform will kick off on September 5th in Nantes (France) in a phygital format.
The other sessions will be on September 6th, 7th and 8th only digitally, from 2 to 4 pm CET.
When submitting an abstract you will have the chance to decide if you wish to present it physically in Nantes or digitally.
Special Tracks are:
Call for Abstract is now OPEN here and closes on May 15th.
FREE REGISTRATION is OPEN here.
Mission & History
“How can a major business segment be invaded and conquered in a matter of months by an upstart with none of the resources traditionally deemed essential for survival, let alone market dominance? And why is this happening today in one industry after another? The answer is the power of the platform—a new business model that uses technology to connect people, organizations, and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged.”
(Parker, Van Alstyne and Choudary, Platform Revolution, 2016)
This quote refers to companies such as Uber, AirBnb, and BlaBlaCar that over recent years have had a significant impact on the market. Digital platforms such as these are challenging established companies and approaching the market with different business models, marketing philosophies, and supply chain configurations, all of which challenge decades of management research.
The peculiarities of these businesses have been investigated over the last two decades in economic and management literature, but growing relevance in the modern economy is calling for an even greater effort.
Symplatform was born in the Summer 2019, during the R&D Management Conference in Paris by an idea of Daniel Trabucchi, Tommaso Buganza, Laurent Muzellec and Sèbastein Ronteau willing to create a safe space to talk about platforms, taking both an academic and practical perspective.
The goal was to have "a platform for platforms" based in Europe with a worldwide reach.
The project was created as a joint project developed by Trinity College Dublin, Politecnico di Milano School of Management, and Audencia Business School.
We planned a first edition in Dublin in April 2020. The Covid-19 pandemic changed the plan...and Symplatform became a space for experimentation for digital, physical and phygital formats...that will continue.
Board & Founders
Board & Scientific Committee
Symplatform was scheduled on April 16th and 17th 2020 @ the Trinity College Dublin. The COVID-19 pandemic changed our plants.
Our debut took place between June 29th and July 3rd 2020in a fully digital format, with the first Symplatform Week.
We had 2 great guest speakers (Roberto Verganti and Wim Vanhaverbeke), the chance to listen to 9 papers and 2 start-ups presenting their challenges. We had more than 150 registered participants and an uncountable number of feedback and reflections on the world of platforms.
Symplatform 2 took place between May 17th and May 20th 2021 in a fully digital format.
We had 2 special guests (Christopher Tucci and Pinar Ozcan), 4 speeches, the chance to listen to 19 papers and 2 start-ups presenting their challenges. We had more than 230 registered participants, more than 100 participants in the single session and an uncountable number of feedback and reflections on the world of platforms.
Symplatform 3 took place between April 1st and 6th in a hybrid format. We had our first physical session live from Milan with the Platform Arena and the Platform Acceleration Lab.
We had 4 special guests (Carmelo Cennamo, Marina Planas, Philip Meier and Mareiki Möhlmann), 5 speeches, the chance to listen to 19 papers and 6 start-ups presenting their challenges. We had more than 300 registered participants, more than 100 participants in the single session and an uncountable number of feedback and reflections on the world of platforms.
What does Platform Thinking mean?
It is the ability to put platform-based mechanisms at the core of digital business transformations in any business.
Daniel Trabucchi and Tommaso Buganza, Professors at Politecnico di Milano, developed an ecosystem of initiatives that puts Platform Thinking at the center (among the others: a Book, 3 MOOCs, 2 Templates and many others).
Find out more at PlatformThinking.eu
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models.
Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players.
Digital Business Models