Symplatform is a symposium on digital platforms, that brings scholars from all management disciplines and industry leaders to foster discussions and define the past, present and future evolution of the digital platform economy.
It is a joint project developed by Trinity College Dublin, Politecnico di Milano School of Management, and Audencia Business School.
The first edition of Symplatform will take place online from June 29th to July 3rd, from 2 to 3.30 pm CET.
Why a symposium on platforms?
“How can a major business segment be invaded and conquered in a matter of months by an upstart with none of the resources traditionally deemed essential for survival, let alone market dominance? And why is this happening today in one industry after another? The answer is the power of the platform—a new business model that uses technology to connect people, organizations, and resources in an interactive ecosystem in which amazing amounts of value can be created and exchanged.”
(Parker, Van Alstyne and Choudary, Platform Revolution, 2016)
This quote refers to companies such as Uber, AirBnb, and BlaBlaCar that over recent years have had a significant impact on the market. Digital platforms such as these are challenging established companies and approaching the market with different business models, marketing philosophies, and supply chain configurations, all of which challenge decades of management research.
The peculiarities of these businesses have been investigated over the last two decades in economic and management literature, but growing relevance in the modern economy is calling for an even greater effort.
The aim of Symplatform is:
- Sharing knowledge and collaboration between scholars in the field from various perspectives (management, innovation, marketing, IT, human resources, and all other fields impacted by digital platforms) presenting and discussing papers.
- Discuss with and involve managers and entrepreneurs in the conversation, bringing forth their perspectives to guide future research and have a real-world impact.
Bridging the gap between these two sides creates a knowledge sharing platform where traditional papers, presentations, and keynotes speeches are enriched by collaborative workshops that bring scholars and managers together.
Parallel Sessions: Scholars present their research to a mixed audience of scholars and managers in order to receive constructive feedback.
Pitch Your Challenge: Sessions led by managers to discuss challenges and opportunities with scholars and fellow practitioners.
Setting the Future of Digital Platforms: A collaborative workshop where scholars co-define a research agenda for the field, leveraging the insights and challenges from managers.
The collaborative nature of this Symposium limits participation for scholars,which will go through a peer-review process for abstracts, and for managers on a first-come, first-serve basis.