“How can a major business segment be invaded and conquered in a matter of months by an upstart with none of the resources traditionally deemed essential for survival, let alone market dominance? And why is this happening today in one industry after another? The answer is the power of the platform—anew business model that uses technologyto connectpeople, organizations, and resources in an interactive ecosystemin which amazing amounts of value can be created and exchanged.”
(Parker, Van Alstyne and Choudary, Platform Revolution, 2016)
This quote refers to companies such as Uber, AirBnb, BlaBlaCar that over the last years had a significant impact on the market. Those digital platforms are challenging established companies and approach a market with different business models, marketing philosophy, and supply chain configuration, all of which challenges decades of management research.
The peculiarities of these businesses have been investigated over the last two decades in the economic and management literature…but the growing relevance in the moder economy is claiming for an even greater effort.
P4P aims to get together scholars dealing with digital platforms and managers and start-uppers working on this business model to have a joint view and move the field further.
The symposium aims at:
- Sharing knowledge and collaboration between academics in the filed from various perspectives (management, innovation, marketing, IT, law, and all the other fields impacted by digital platforms) presenting and discussing papers
- Discuss and involve managers and start-uppers in the discussion, having their perspective do guide the future research and have a real-world impact
Getting together these two sides brings to the creation of a kwnoeldeg sharing platform where traditional papers presentations and keynotes speeches are enriched by collaborative workshops that get together academics and practitioners.
The first edition of P4P will take place at the Center for Digital Marketing @ Trinity College Dublin on April xx xx
The collaborative nature of this Symposium limits participation for schoalrs (that will go through a peer-review process for abstrcts) and for practitioners (on a first-in basis).